Book: No Logo

Looks into the negative effects of branding and widespread usage of logos. Throughout this book, Naomi Klein explains to readers how brand names and logos have evolved from simple representations of products to entire ways of life—and how it is detrimental to youth, culture, and people from all walks of life. With graphs, statistics, actual events, and quotes as its support, the observations and analyses offered by No Logo provide a deep insight into the aftereffects of numerous companies' need to sell in a market where consumers grow increasingly immune to the ubiquitous ads that dominate an increasingly larger portion of human life.

http://www.learntoquestion.com/seevak/groups/2007/sites/klein/globalization.html#fences

Check out the following link for a summary of Klein's novel and the consequences of branding.

http://www.youtube.com/watch?v=5lTaiHhqBn8